Cashback in France: everything you need to know about its taxation and implications in 2024

You receive a few euros after an online purchase, directly into your account. This cashback, which has become common thanks to applications and bank cards, raises a question every spring: should it be declared for tax purposes? The answer depends on the exact nature of the amount received and how it is paid to you.

Commercial discount or income: the qualification that changes everything

Man checking his cashback application on a smartphone in a modern French kitchen

The tax treatment of cashback is based on a simple principle. The administration looks at whether the amount received is related to a purchase or not.

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When a platform refunds you a fraction of the price paid at a retailer, the tax authorities consider this amount as a commercial discount, not as income. The BOFiP (BOI-BIC-BASE-50) reminds us that discounts granted to the buyer do not constitute a taxable benefit if they are directly related to the purchase transaction.

In practice, refunds paid by applications like iGraal or Poulpeo after an online purchase fall into this category. You have nothing to declare.

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On the other hand, if you receive money without having made any purchase, the situation changes. A referral bonus, a sign-up bonus, or a prize from a contest are not linked to a commercial transaction. To better understand whether cashback is taxable in France, it is essential to distinguish between these two situations first.

Cashback on savings products: a special case in taxation

Top view of a French tax declaration, a bank card, and handwritten notes on cashback

For a few years now, platforms have been offering cashback when subscribing to savings products (SCPI, life insurance, capitalization contracts). These offers work differently from a discount at the supermarket.

Cashback on savings often takes the form of a promotional bonus paid by bank transfer, with investment thresholds and limited subscription windows. For example, some offers provide a payment after a few thousand euros are invested, with tiers based on the amount.

The key distinction here lies in the payment method. Cashback paid directly by bank transfer is more easily analyzed by the administration as a freely available amount, thus potentially taxable. Cashback applied as a reduction in subscription fees can, however, be defended as a simple decrease in the acquisition price.

No specific tax text targets cashback on savings. The analysis relies on the legal qualification of the gain: taxable income or price reduction. This gray area explains why responses vary depending on the sources consulted.

Referral bonuses and bonuses: what the tax authorities expect from you

You recommend a cashback application to a friend and receive a bonus. This bonus has no connection to a purchase you made. It is a miscellaneous gain.

Referral bonuses, welcome bonuses without purchase conditions, and winnings from contests fall into the category of taxable income. They must be included in your annual declaration.

How to declare these gains for tax purposes

The amounts received should be declared as miscellaneous income, in the section provided for this purpose on the declaration form. The box to use is that for “other taxable income” (form 2042, depending on the type of gain).

Here are the situations that require a declaration:

  • Referral bonus received without an associated purchase, paid in euros into your bank account
  • Sign-up bonus on a platform, without a commercial transaction condition
  • Winnings from contests or lotteries organized by a cashback application
  • Cashback on a savings product paid by transfer, if the amount exceeds a simple fee reduction

Cashback from bank cards: the most common regime

Bank cards with integrated cashback (offered by certain neobanks or traditional banks) return a percentage of each purchase. This mechanism works exactly like a commercial discount.

Cashback from bank cards related to your purchases is not taxable. The amount credited to your account corresponds to a reduction in the price actually paid. No declaration is necessary.

However, be cautious of mixed offers. Some cards combine cashback on purchases with occasional bonuses (welcome bonus, reward for reaching a certain number of transactions). Only the “bonus” part disconnected from a purchase can be requalified by the administration.

Keeping track: habits that protect in case of an audit

The absence of a dedicated tax text for cashback means that the administration relies on case-by-case qualification. In the event of an audit, the burden of proof may fall on the taxpayer.

A few simple habits can help anticipate:

  • Keep the cashback statements provided by the platforms and the associated bank statements
  • Separate amounts from commercial discounts (non-taxable) from those from bonuses or prizes (potentially taxable)
  • Archive the general conditions of the cashback offers you have subscribed to, especially for savings products

Having a clear file allows you to justify the nature of the amounts received without ambiguity.

Cashback remains, in most cases of daily use, a non-taxable discount. Caution is required as soon as the amount received is no longer linked to a specific purchase, or when it arrives as a free transfer on a savings product. Keeping your receipts up to date remains the best reflex in the face of a tax system that, on this subject, still operates by analogy rather than through a dedicated text.

Cashback in France: everything you need to know about its taxation and implications in 2024